Ready for success

Platoyo launches fully equipped and highly scalable marketplaces in record time. In particular, the many existing interfaces to merchandise management and checkout systems enable the connection of stores and stationary stores from all industries. This overview lists the most important features of the platform.

Basic profile

Basic information

Participants can enter various informations about themselves and their company (e.g. name, address, phone no., fax no., email, opening hours).

Description of the store

Participants can describe their business in detail and thus also set SEO accents.

Google maps entry

Each basic profile gets a Google Maps map.


Participants can use multiple images to present their profile (e.g. portraits, interior and exterior views, action images, etc.).

Presentation video

Participants can upload a personal video to their basic profile and introduce themselves to their customers.

Leaflets and brochures

All participants can upload brochures. The customer can browse these on the platform and download them if necessary.

List of brands

Each participant can list his brands on the store profile taking those into account for search queries by users.

Social Media

Participants can link their social media channels (e.g. Facebook, Twitter, Instagram, Pinterest) to their basic profile.

Link to own website

Each participant can directly link their own website on their basic profile.

Search function

All participants information are made available for platform-wide search. Customers can search for stores, brands or product categories, for example.


Each basic profile gets a "talking" permalink to allow direct links to the profile page.

Different email addresses

Participants can store different email addresses for e.g. customer contact, accounting and technical support.


Participants can register themselves in the marketplace.


Detailed vendor information

Participants receive their own page on which their seller information (terms and conditions, etc.) and their imprint are displayed.

Warning limited number

The platform gives users a warning when there are only a few products left in stock.

Internal note field for orders

Dealers can add internal notes to their orders.

Personal note field

Consumers can attach a personal message to their order.

Order Splitting

The cross-merchant order is automatically divided into individual orders by merchant after payment. The different delivery types, coupons, vouchers, etc. are taken into account.

Accounting transactions

The system automatically settles the transactions with the traders and distributes the credits (credits minus fees).

Tip of the day

Admins can place a product prominently on the home page as a "Tip of the Day".

Service Type: Waste Electrical Equipment Take Back

Retailers can now offer their customers the service of taking back old electrical equipment when ordering new goods. In the product settings, the retailer can activate this service independently, optionally with or without fees.

Shopping list

Admins can create shopping lists and users can add all products to the shopping cart with two clicks (e.g. materials for the first day of school for a specific class).

Services for API-Products

Product data, which is imported via the API interface, can be supplemented with services, such as the new return service.

Extensive filter functions

As a platform operator, you can set (product) filters such as size, color, brand (incl. aliases).

Nutrition table

Participants can provide a nutrition table as additional information for food.

Product import

Merchants can import their products automatically (e.g. from the merchandise management system or online store).

Extended counter

Merchants can set pre-order times for products.

Automatic invoice tool

The system automatically sends the invoice to the customer by email on behalf of the merchant (optional).

Opening hours vs delivery times

Merchants can store delivery times that differ from the opening hours, during which the couriers can pick up the goods.


Merchants can offer the customer a delivery of the goods on the day of the order.

Delivery methods & delivery costs

Participants can specify the minimum order value for free delivery. They can also specify whether they deliver orders themselves within a certain radius.

Click & collect

Retailers can offer "Click & Collect", i.e. users pay online and collect the products themselves in the store.

Order extras

Merchants can offer additional extras in the ordering process for free or for a fee (e.g. gift wrapping or personal note).

Shopping cart & payment process

The marketplace enables an overlapping shopping cart across all merchants with a single payment process.

Special offers

Participants can set promotional prices for their products. The special price will be highlighted on the product.

Campaign tool

Admins can create campaigns with title, description and product listings and place them prominently on all pages.


Merchants can deposit coupons for redemption at the stationary store.

Image zoom

Users can zoom in on the images on the product detail page.

Allergens text box

Retailers can explicitly point out allergens in their products.

Manual input of product data

Merchants can enter their products manually.

Product sequence

Participants can choose the order in which their products are displayed on their store profile.

Video app for dealers

Merchants can confirm orders with a video message to thank them personally and give tips for the purchased goods.

Email & SMS notifications

Merchants receive an email or SMS when an order is received.

National orders

Users can shop on the platform throughout Germany.

Merchant delivery

Merchants can configure their own deliveries (delivery area, cost, time window).

Subsidy delivery costs

Merchants can set for minimum order values for more cost effective deliveries.

Service providers


Each service gets its own detail page with a detailed description and pictures, an appointment scheduling tool and the address, Google Maps, opening hours and contact options.

Upload images

Participants can upload descriptive images to their profile.


Service providers can add images & videos to their services.


Service providers use the appointment tool to coordinate specific customer requests and can confirm, change or reject them via the system.

Pricing strategy

Service providers may choose from different pricing strategies (e.g. free of charge, fixed price, price from, price on request).


Additional information

Gastronomes can list numerous features on their profiles (e.g. organic, vegan, gluten-free, with playground, with beer garden, etc.).

Online check-in/ registration

With an online registration, participants have control over the number of visitors at their restaurant.

Weekly reminder

The platform sends a reminder once a week so that restaurateurs can update their menus.

Digital menu

Restaurateurs can upload their food and beverage menus as PDFs.

Contactless menu with QR code

Restaurants can completely digitize their food and beverage menus on Platoyo. This makes the offer more searchable and filterable for users (e.g. "show only vegan food").

QR code generator

Restaurateurs can have QR codes generated for each digital menu. Visitors on site can use them to open the menus contactlessly.


All job ads on the platform are additionally displayed on a central page.

Daily menue

Restaurants can prominently highlight selected dishes as daily specials.

Events & Tickets

Overview page

On a central overview page, users can search and filter all events on the platform according to various criteria.

Calendar of events of the providers

Suppliers can maintain their own calendar of events on their profile.

Event calendar at platform and dealer level

Dealers can maintain their own event calendar on their profile as well as across the platform. Tickets can be booked directly on both levels.

Online sale of event tickets

Customers can directly purchase tickets for a desired event via the event calendar on your platform.


Brand directory

The system lists all activated brands for the user on a central page according to the alphabet.

Brand presentation

Each activated brand automatically receives its own page with logo, mood image, background text and a list of all suppliers and products on the portal.

Brand filter

Users can filter the products by unlocked brands.


Admins can store aliases with different spellings and misspellings for a brand in order to intercept incorrect entries by traders. The system then plays out the correct spelling.


Tokens are explicitly released by the admins to intercept incorrect entries by the traders.

Store brands

The brands of the products listed online are automatically recognized and processed by the system. Retailers can additionally store brands that they only carry in their stores.

Micro Store


Participants can activate their own online store.


The company logo can be integrated into the automated Online-Shop.

Main menu

The main menu in the automated Online-Shop can be customized according to the operator's preferences.

Payment & Settlements

All payment transactions and billing of the automated Online-Shop are done through the platform on which he has been activated.

Individual Google evaluations

Automated Online-Shop holders have their own access to Google services such as Google Analytics, Google Ad Services, etc.

Product selection

Each automated Online-Shop displays only the product assortment of the respective participant.

Individual Domain

Each automated Online-Shop has its own domain, which can be accessed via the Internet.

Chain system

Overview page

Different stores can be combined into a chain in the platform. Each chain gets its own overview page with a list of stores & products.

Product grouping

The search function groups identical products from different stores and, if desired, displays all dealers who carry the product.

Enhanced availability display

Products that are available in several stores of a chain receive a corresponding notice and a list of the product-carrying stores, including Google Map.

Multi-Shop management

Depending on their rights, employees can edit all stores in the chain, process orders, call up invoices, etc. with one login.

Role & permission system

With the help of the fine-grained role system, different authorizations can be stored for employees. This includes order management, statistics, change of prices and availabilities, voucher management, etc.

Change history

The manual changes of data are logged by the system for a period of 60 days and displayed to the admin of a chain. This includes, for example, editing of store data, price of products, changes in accesses, etc.


Filter Product and subscribers

Filter participant for neighborhoods and streets.

Configure filter

Filters are very important for targeted search. Admins can set up filters according to the specific needs of the platform.

Local search delimitation

Each participant is displayed on a map. Customers can narrow down their search using search criteria (e.g. entering the city, postal code, size of the radius, etc.).


Admins can map and group attributes and values for the filters, e.g. "black" and "deep black" are assigned to the filter "black".

White listing

If needed, only enabled attributes and values are used in the filter to intercept incorrect entries by the traders.

Data Transformer

Any format

Platoyo can handle all formats: CSV, XML, JSON, etc.

Any rules

Individual rules and logics can be stored for each external PIM and inventory file.

Any inventory sources

Merchants can import their inventory data from several inventory management systems at Platoyo.

Any product data sources

Dealers can source their product master data from multiple brands.

Any transmission paths

Platoyo can retrieve the data via FTP, URL, API or even Dropbox.

Any rhythm

It is freely configurable in which rhythm the import should take place (from a few minutes up to several days).

Differential or complete imports

The system supports complete imports or retrieval of changes since the last modification.

Data blocking

Criteria can be set to prevent products from being displayed (e.g. minimum stock of products, special brands or certain categories).


Dealers can set their mapping. The system notifies the participant when new mappings are necessary.


Platoyo reports to administrators for error analysis when the number of available products decreases surprisingly.

Any export format

The data transformer can also provide the data in your format for your own purposes (e.g. for your own online store).

Interfaces / API


The extensive GraphQL interface enables the retrieval of a wide variety of platform data (profile data, product data, product search, events, delivery data, categories, etc.).

API interface for event data

The system imports your event data directly into the platform.


Sending emails via Postmark (monitoring sending, prevention of being classified as SPAM).

Product export

The product export (in Google Shopping format) can be set up automatically or manually.

City Voucher System

City voucher

Vouchers can be easily purchased and redeemed online and offline.

Voucher branding

Both the online and offline vouchers can be individually branded.

Employer voucher

Employers can control the vouchers to their employees independently via the platform.

Voucher system: Different fees for merchants

Commissions can also be set at the participant level in the voucher system.

Online directory of all participants

An overview shows the user where the vouchers can be purchased and redeemed.

Fully automated billing

The billing, debiting and crediting between the participants is fully automated by the platform.

Free number of sales and acceptance points

The number of participating companies in the voucher system is not limited.

SEO & Social Media

SEO Text

SEO texts and corresponding metadata can be stored for the various areas and categories on the platform.

SEO Tool for optimization

Dealers receive automatically generated SEO analyses for their product data every 4 weeks.

Search engine optimized structure

The clear structure of the page layout achieve high SEO scores.

Speaking URL

The system uses speaking URLs to score points with users and search engines.

Content-Delivery networks

For fast delivery of images and other assets, the system uses content delivery networks (CDN).

Social Media sharing

Users can easily share content to their social networks using the share buttons.

Short URL for customers profile

Participants can get short URLs for their profiles, e.g. deindomain.com/schustermann.


The data of a page is additionally transferred to the search engines in schema.org format.

Job ads

Show vacancies

Participants can display job ads as text or as a PDF document on their profiles.

Publication period

Participants can set the start and end date of the display.


Platform-owned access to Google Analytics

Participants will receive access for the analysis and evaluation of Google Analytics data.

Statistical evaluations at city and retailer level

Participants can view statistical evaluations on two levels.


Participants receive an email every 14 days with the most important parameters and optimization suggestions for the profiles.


Multilingual interfaces

The interfaces can be created in multiple languages.

Configurable currency

Customary currencies are stored in the system.

Multilingual content

The content can be created in multiple languages.

Configurable tax rates

The tax rates can be configured centrally.

Multilingual product imports

The product data can be processed in different languages.

Automated translation

Missing translations in the product data are automatically completed with the help of artificial intelligence (DeepL).

More features & functions

Unique domain

Unique domain for the operator of the marketplace.